In 2010, American social psychologists Dana Carney, Amy Cuddy, and Andy Yapp conducted a research study that found adopting specific postures associated with high status can help generate a sense of 'power.' This led to the emergence of what we now know as the 'power pose'!

In 2010 American social psychologists Dana Carney, Amy Cuddy and Andy Yapp published a research study which concluded that to replicate certain high-status shapes can ‘produce power’. Meet the ‘power pose’!