Imposter syndrome comes from all kinds of conditioning. Just ask Dr Valerie Young. But as the subject expert states: “Simply changing how you talk to yourself about a difficulty or a challenge changes how you approach it.”

Every business needs to engineer change - and yet persuading colleagues during times of flux can be a challenging task. What’s needed? A delicate balance of techniques to effectively convey your ideas and convince others to join you on the change journey. Here’s four key tricks - plus the risks to consider when influencing folks smoothly.